Mina HashemiArt / Image Director
Info

shaping ideas, brands, new identities and contemporary visual culture -
by developing concepts, strategies and brand universes.
creating new perspectives, visual worlds and narratives for modern brands,
culture and commerce - within the luxury, fashion and beauty industry.


told through brand campaigns, activations, editorials, and commercial
content across print, digital, social, and experiential platforms.



BRAND CAMPAIGNS PROJECT TYPE
KADEWE    WHAT IS YOUR BEAUTY?IMAGE CAMPAIGN  
ADIDAS ORIGINALS 1000 ORIGINALSIMAGE CAMPAIGN
LANEIGE
THE LANEIGE SHOW W/ SYDNEY SWEENEY GLOBAL IMAGE CAMPAIGN 
KADEWE
SPRING SUMMER 2025IMAGE CAMPAIGN
CATRICE COSMETICS
OWN YOUR MAGIC
GLOBAL IMAGE CAMPAIGN
PAULUSCHKAAFROM ME TO YOU   REBRANDING 
KADEWE
BEAUTY WEEKS
 IMAGE CAMPAIGN
KADEWE / 6TE
WISH I WAS THERE IMAGE CAMPAIGN
ZALANDO
PRIDE SUMMER
 IMAGE CAMPAIGN
ADIDAS ORIGINALS
SWIMWEAR HIJAB  IMAGE DIRECTION
EBAY
THINGS. PEOPLE. LOVE IMAGE CAMPAIGN
VOGUE COLLECTIONBRAND LAUNCH 
IMAGE CAMPAIGN
YSL BEAUTYIN VOGUE GERMANY BRAND PARTNERSHIP
MONTBLANC
IN VOGUE GERMANY BRAND PARTNERSHIP
SEIDENSTICKER
IN VOGUE GERMANY 
BRAND PARTNERSHIP
HUGO BOSSBOSS PORTRAITS IMAGE CAMPAIGN
HUAWEI
HUAWEI PORTRAITS 
 IMAGE CAMPAIGN 
H&M
ITS A PARK  BRAND CAMPAIGNS
LIFT YOUR VISION
BRAND LAUNCH 
 CONTENT STRATEGY
KADEWE /6TE SOCIAL MEDIA LAUNCH CONTENT STRATEGY
  
BRAND ACIVATIONS PROJECTTYPE
BOTTEGA VENETA      FASHION SHOW / SALON 02 CREATIVE PRODUCTION
MIUTINE BY MIU MIU PRODUCT LAUNCH   CONCEPT + PRODUCTION
BOBBI BROWNPOP UP STORECONCEPT DEVELOPMENT
VESTAIRE COLLECTIVEVC X MYTHERESA 
ACTIVATION STRATEGY 
YSL BEAUTY LASH LATEX
CONCEPT DEVELOPMENT
LANCÔMEPOP UP STORE CONCEPT DEVELOPMENT
DR JARTPOP UP STORE CONCEPT + PRODUCTION 



Selected Work

THE KADEWE GROUP WHAT IS YOUR BEAUTY?



ADIDAS  ORIGINALS1000 ORIGINALS



LANEIGE THE LANEIGE SHOW WITH SYDNEY SWEENEY



BOTTEGA VENETA SALON 02  w/ NOWADAYS BERLIN






 SULWHASOO  GLOBAL IMAGE CAMPAIGN  w/ TILDA SWINTON 



PAULUSCHKAA BRAND VISION & LAUNCH CAMPAIGN






RALPH LAUREN X VOGUE  VIA CONDÈ NAST 



BOBBI BROWNPOP UP CONCEPT
w/ NOWADAYS BERLIN




MIUTINE BY MIU MIU   NEW FRAGRANCE LAUNCH  





 KADEWE  IMAGE CAMPAIGN w/ LOUISE & MARIA THORNFELD





  LORENA MAZA    IMAGE CONSULTING


KADEWE DIE SECHSTE  REBRANDING & IMAGE CAMPAIGN 







GQ / CONDÉ NASTBRAND PARTNERSHIPS



THE KADEWE GROUP COMMUNITY CAMPAIGN 




VOGUE COLLECTION BRAND DEVELOPMENT, IMAGE CAMPAIGNS, LOOKBOOKS, ECOM





IM.AI BRAND DEVELOPMENT & BRAND ID  





ALSTERHAUS BEAUTY CAMPAIGN





LOUIS VUITTON BEAUTY  x VOGUEVIA CONDÈ NAST



CATRICE COSTMETICS 
IMAGE CAMPAIGNS AND BRAND CONSULTANCY  


LANCÔME IDÔLE HOUSE BERLIN        
POP UP STORE CONCEPT VIA NOWADAYS BERLIN


YSL BEAUTY X VOGUE BRAND COLLABORATIONS VIA CONDÈ NAST  



ARE WE ON AIR / ARMAN NAFEEICREATIVE STRATEGY / MAGAZINE DEVELOPMENT / COMMUNITY EVENTS





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