Mina HashemiArt/ Image Director
Info
senior art director working in fashion, beauty,
luxury advertising, branding, and image-making.

creating campaigns and new identities. shaping ideas and
contemporary visual culture by developing concepts,
strategies and beautiful brand universes.



BRAND CAMPAIGNS PROJECT TYPE
BALENCIAGA  A NEW YORK MINUTE W/ SARAH PIDGEONBAG CAMPAIGN  
 KADEWEWHAT IS YOUR BEAUTY?BRAND CAMPAIGN
ADIDASA THOUSAND ORIGINALS BRAND CAMPAIGN 
LANEIGE
THE LANEIGE SHOW W/ SYDNEY SWEENEY BRAND CAMPAIGN
 KADEWE
YOU BELONG WITH US 
IMAGE CAMPAIGN
SULWHASOO
BEAUTY CAMPAIGN W/ TILDA SWINTON
BRAND CAMPAIGN
KADEWE /6TE
 BRAND LAUNCH
CONTENT STRATEGY
ADIDAS 
SWIMWEAR HIJAB CAMPAIGN IMAGE DIRECTION
EBAY
THINGS. PEOPLE. LOVE REBRANDING CAMPAIGN
VOGUE COLLECTIONBRAND LAUNCH 
BRAND CAMPAIGN
YSL BEAUTYLE LIBRE / FRAGRANCE PRODUCT CAMPAIGN
RALPH LAUREN
BRAND PARTNERSHIP W/ VOGUE   PRODUCT CAMPAIGN 
ZEGNA
BRAND PARTNERSHIP W/ VOGUE    
PRODUCT CAMPAIGN 
HUGO BOSSBRAND PARTNERSHIP W/ VOGUE   PRODUCT CAMPAIGN  BRAND ACIVATIONS PROJECTTYPE
BOTTEGA VENETA      FASHION SHOW / SALON 02 CREATIVE PRODUCTION
MIUTINE BY MIU MIU PRODUCT LAUNCH   ACTIVATION STRATEGY 
BOBBI BROWNPOP UP STORECONCEPT DEVELOPMENT
VESTAIRE COLLECTIVEVC X MYTHERESA 
ACTIVATION STRATEGY 
YSL BEAUTY LASH LATEX
CONCEPT DEVELOPMENT
LANCÔMEPOP UP STORE CONCEPT DEVELOPMENT
DR JARTPOP UP STORE CONCEPT DEVELOPMENT  



Selected Work


BALENCIAGA   W/ DANIEL SUMARNA STUDIO  A NEW YORK MINUTE
CAMPAIGN DEVELOPMENT 






THE KADEWE GROUP WHAT IS YOUR BEAUTY?Image Campaign 





ADIDAS  ORIGINALS1000 ORIGINALSConcept & Campaign Devleopment  



LANEIGE THE LANEIGE SHOW WITH SYDNEY SWEENEY



BOTTEGA VENETA SALON 02 / Fashion Show & Image Production w/ NOWADAYS BERLIN







 SULWHASOO  GLOBAL IMAGE CAMPAIGN  w/ TILDA SWINTON 



EBAY / JOAN NY BRAND IMAGE RELAUNCH CAMPAIGN 





GQ/ VOGUE Condé Nast  Brand Partnerships and White Label Campaigns  





KADEWE SPRING SUMMER CAMPAIGN
 /W LOUISE AND MARIA THORNFELD 



RALPH LAUREN X VOGUE  VIA CONDÈ NAST 



BOBBI BROWNPOP UP STORE  
w/ NOWADAYS BERLIN





MIUTINE BY MIU MIU   NEW FRAGRANCE LAUNCH  




KADEWE DIE SECHSTE  REBRANDING & IMAGE CAMPAIGN 


THE KADEWE GROUP COMMUNITY CAMPAIGN 


ALSTERHAUS BEAUTY CAMPAIGN





CATRICE COSTMETICS 
IMAGE CAMPAIGNS AND BRAND CONSULTANCY  


LANCÔME IDÔLE HOUSE BERLIN        
POP UP STORE CONCEPT VIA NOWADAYS BERLIN



ARE WE ON AIR / ARMAN NAFEEICREATIVE STRATEGY & BRAND CONSULTANCY



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