Mina HashemiArt/ Image Director
Info
senior art director working in fashion, beauty,
luxury advertising, branding and image-making.

creating campaigns and new identities. shaping ideas and
contemporary visual culture by developing concepts,
strategies and beautiful brand universes.



BRAND CAMPAIGNS PROJECT TYPE
BALENCIAGA  WINTER 26 STARRING ANOK YAI & LIU WENBRAND CAMPAIGN  
HUNTERGLOBAL BRAND CAMPAIGNBRAND CAMPAIGN
BALENCIAGA  A NEW YORK MINUTE W/ SARAH PIDGEONPRODUCT CAMPAIGN  
KADEWEWHAT IS YOUR BEAUTY?BRAND CAMPAIGN
ADIDAS ORIGINALSA THOUSAND ORIGINALS BRAND CAMPAIGN 
LANEIGE
THE LANEIGE SHOW W/ SYDNEY SWEENEY BRAND CAMPAIGN
KADEWE
YOU BELONG WITH US 
BRAND CAMPAIGN
SULWHASOO
BEAUTY CAMPAIGN W/ TILDA SWINTON
BRAND CAMPAIGN
KADEWE /6TE
WISH I WAS THERE
IMAGE CAMPAIGN
ADIDAS ORIGINALS
HIJAB SWIMWEAR LAUNCH IMAGE DIRECTION
EBAY
THINGS. PEOPLE. LOVE GLOBAL IMAGE CAMPAIGN 
VOGUE COLLECTIONBRAND LAUNCH 
BRAND CAMPAIGN
YVES SAINT LAURENT BEAUTY LE LIBRE / FRAGRANCE LAUNCHPRODUCT CAMPAIGN
RALPH LAUREN
BRAND PARTNERSHIP W/ VOGUE   PRODUCT CAMPAIGN 
ZEGNA
BRAND PARTNERSHIP W/ VOGUE    
PRODUCT CAMPAIGN 
HUGO BOSSBRAND PARTNERSHIP W/ VOGUE  PRODUCT CAMPAIGN  BRAND ACTIVATIONS PROJECTTYPE
BOTTEGA VENETA      FASHION SHOW / SALON 02 SHOW PRODUCTION
MIUTINE BY MIU MIU PRODUCT LAUNCH ACTIVATION   CONCEPT DEVELOPMENT 
BOBBI BROWNPOP UP STORECONCEPT DEVELOPMENT
VESTAIRE COLLECTIVEVESTAIRE COLLECTIVE X MYTHERESA 
BRAND STRATEGY 
YVES SAINT LAURENT BEAUTY LASH LATEX
CONCEPT DEVELOPMENT
LANCÔMEPOP UP STORE CONCEPT DEVELOPMENT
DR JARTPOP UP STORE CONCEPT DEVELOPMENT  



Selected Work



BALENCIAGA WINTER 26    W/ DANIEL SUMARNA STUDIO   CAMPAIGN DEVELOPMENT & ART DIRECTION


Starring Anok Yai, Liu Wen and Dara Gueye. Creative Direction by Pierpaolo Piccioli. 
Styling by Joe McKenna. Concept and Creative by Daniël Sumarna. Production by MA+






BALENCIAGA   W/ DANIEL SUMARNA   A NEW YORK MINUTE
CONCEPT & CAMPAIGN DEVELOPMENT 


Balenciaga ‘A New York Minute’ Starring Sarah Pidgeon. Directed by Celine Song. Creative direction by Pierpaolo Piccioli. 
Concept and Creative by Daniël Sumarna. Production by MA+





THE KADEWE GROUP WHAT IS YOUR BEAUTY?Image Campaign 





ADIDAS  ORIGINALS1000 ORIGINALSConcept & Campaign Devleopment  



LANEIGE THE LANEIGE SHOW WITH SYDNEY SWEENEY



BOTTEGA VENETA SALON 02 / Fashion Show & Image Production w/ NOWADAYS BERLIN







 SULWHASOO  GLOBAL IMAGE CAMPAIGN  w/ TILDA SWINTON 



EBAY / JOAN NY BRAND IMAGE RELAUNCH CAMPAIGN 





GQ/ VOGUE Condé Nast  Brand Partnerships and White Label Campaigns  





KADEWE SPRING SUMMER CAMPAIGN
 /W LOUISE AND MARIA THORNFELD 



RALPH LAUREN X VOGUE  VIA CONDÈ NAST 



BOBBI BROWNPOP UP STORE  
w/ NOWADAYS BERLIN





MIUTINE BY MIU MIU   NEW FRAGRANCE LAUNCH  




KADEWE DIE SECHSTE  REBRANDING & IMAGE CAMPAIGN 


THE KADEWE GROUP COMMUNITY CAMPAIGN 


ALSTERHAUS BEAUTY CAMPAIGN





CATRICE COSTMETICS 
IMAGE CAMPAIGNS AND BRAND CONSULTANCY  


LANCÔME IDÔLE HOUSE BERLIN        
POP UP STORE CONCEPT VIA NOWADAYS BERLIN



ARE WE ON AIR / ARMAN NAFEEICREATIVE STRATEGY & BRAND CONSULTANCY



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