Mina HashemiArt Director 
Info
shaping ideas, brands and visual identities
by developing concepts, strategies, content and beautiful spaces.

with over a decade of experience in the creative industry, I bring a cross-cultural perspective to building and redefining brands, visual worlds and narratives - within
the luxury, fashion and beauty industry through brand campaigns, activations, editorials, and commercial content across print, digital, social, and experiential platforms.


BRAND CAMPAIGNS PROJECT TYPE
KADEWE    WHAT IS YOUR BEAUTY?IMAGE CAMPAIGN  
ADIDAS ORIGINALS 1000 ORIGINALSIMAGE CAMPAIGN
LANEIGE
THE LANEIGE SHOW W/ SYDNEY SWEENEY GLOBAL IMAGE CAMPAIGN 
KADEWE
SPRING SUMMER 2025IMAGE CAMPAIGN
CATRICE COSMETICS
OWN YOUR MAGIC
GLOBAL IMAGE CAMPAIGN
PAULUSCHKAAFROM ME TO YOU   REBRANDING 
KADEWE
BEAUTY WEEKS
 IMAGE CAMPAIGN
KADEWE / 6TE
WISH I WAS THERE IMAGE CAMPAIGN
ZALANDO
PRIDE SUMMER
 IMAGE CAMPAIGN
ADIDAS ORIGINALS
SWIMWEAR HIJAB  IMAGE DIRECTION
EBAY
THINGS. PEOPLE. LOVE IMAGE CAMPAIGN
VOGUE COLLECTIONBRAND LAUNCH 
IMAGE CAMPAIGN
YSL BEAUTYIN VOGUE GERMANY BRAND PARTNERSHIP
MONTBLANC
IN VOGUE GERMANY BRAND PARTNERSHIP
SEIDENSTICKER
IN VOGUE GERMANY 
BRAND PARTNERSHIP
HUGO BOSSBOSS PORTRAITS IMAGE CAMPAIGN
HUAWEI
HUAWEI PORTRAITS 
 IMAGE CAMPAIGN 
H&M
ITS A PARK  BRAND CAMPAIGNS
LIFT YOUR VISION
BRAND LAUNCH 
 CONTENT STRATEGY
KADEWE /6TE SOCIAL MEDIA LAUNCH CONTENT STRATEGY
  
BRAND ACIVATIONS PROJECTTYPE
BOTTEGA VENETA      FASHION SHOW / SALON 02 CREATIVE PRODUCTION
MIUTINE BY MIU MIU PRODUCT LAUNCH   CONCEPT + PRODUCTION
BOBBI BROWNPOP UP STORECONCEPT DEVELOPMENT
VESTAIRE COLLECTIVEVC X MYTHERESA 
ACTIVATION STRATEGY 
YSL BEAUTY LASH LATEX
CONCEPT DEVELOPMENT
LANCÔMEPOP UP STORE CONCEPT DEVELOPMENT
DR JARTPOP UP STORE CONCEPT + PRODUCTION  



BRAND IDENTITY  PROJECT / TYPE
IM.AI  BRAND STRATEGY & BRAND DEVELOPMENT  
MERCEDES BENZ FASHION WEEKREBRANDING    
WORLDLEAGUE REBRANDING
PACHA  VISUAL COMMUNICATION  
LIAS  BRAND DEVELOPMENT + IDENTITY  
PAULUSCHKAA
BRAND DEVELOPMENT + IDENTITY      
CHELSEA TUROWSKYREBRANDING
LORENA MAZAVISUAL COMMUNICATION  
LIDO AGENCYREBRANDING    
 



Selected Work

THE KADEWE GROUP WHAT IS YOUR BEAUTY?



ADIDAS  ORIGINALS1000 ORIGINALS



LANEIGE THE LANEIGE SHOW WITH SYDNEY SWEENEY



BOTTEGA VENETA SALON 02  w/ NOWADAYS BERLIN



 SULWHASOO  GLOBAL IMAGE CAMPAIGN  w/ TILDA SWINTON 



RALPH LAUREN X VOGUE BRAND PARTNERSHIP /w TONI GARN



VOGUE // CONDÉ NASTBRAND PARTNERSHIPS



BOBBI BROWNPOP UP CONCEPT
w/ NOWADAYS BERLIN





  KADEWE   IMAGE CAMPAIGN w/ LOUISE & MARIA THORNFELD




MIUTINE BY MIU MIU   NEW FRAGRANCE LAUNCH  




KADEWE DIE SECHSTE  REBRANDING & IMAGE CAMPAIGN 





GQ / CONDÉ NASTBRAND PARTNERSHIPS



THE KADEWE GROUP COMMUNITY CAMPAIGN 




VOGUE COLLECTION BRAND DEVELOPMENT, IMAGE 
CAMPAIGNS, LOOKBOOKS, ECOM



BUGATTIBRAND PARTNERSHIP CAMPAIGN



IM.AI BRAND DEVELOPMENT & BRAND ID  





ALSTERHAUS BEAUTY CAMPAIGN





CATRICE COSTMETICS 
IMAGE CAMPAIGNS AND CONSULTANCY  



LANCÔME VIA NOWADAYS
IDÔLE HOUSE BERLIN




ARE WE ON AIR / ARMAN NAFEEI CREATIVE STRATEGY / MAGAZINE DEVELOPMENT



EBAY // w JOAN NY   THINGS. PEOPLE. LOVE. 



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