Mina HashemiArt Director 
Info

shaping ideas, brands and visual identities. with over a decade of experience in the creative industry, I bring  a cross-cultural perspective to strategy and visual storytelling. building visual worlds and narratives - within the luxury, fashion and beauty sectors through brand campaigns, activations, editorials, and commercial content across print, digital, social, and experiential platforms.


BRAND CAMPAIGNS PROJECT TYPE
KADEWE    WHAT IS YOUR BEAUTY?IMAGE CAMPAIGN  
ADIDAS ORIGINALS 1000 ORIGINALSIMAGE CAMPAIGN
LANEIGE
THE LANEIGE SHOW W/ SYDNEY SWEENEY GLOBAL IMAGE CAMPAIGN 
KADEWE
SPRING SUMMER 2025IMAGE CAMPAIGN
CATRICE COSMETICS
OWN YOUR MAGIC
GLOBAL IMAGE CAMPAIGN
PAULUSCHKAAFROM ME TO YOU   REBRANDING 
KADEWE
BEAUTY WEEKS
 IMAGE CAMPAIGN
KADEWE / 6TE
WISH I WAS THERE IMAGE CAMPAIGN
ZALANDO
PRIDE SUMMER
 IMAGE CAMPAIGN
ADIDAS ORIGINALS
SWIMWEAR HIJAB  IMAGE DIRECTION
EBAY
THINGS. PEOPLE. LOVE IMAGE CAMPAIGN
VOGUE COLLECTIONBRAND LAUNCH 
IMAGE CAMPAIGN
YSL BEAUTYIN VOGUE GERMANY BRAND PARTNERSHIP
MONTBLANC
IN VOGUE GERMANY BRAND PARTNERSHIP
SEIDENSTICKER
IN VOGUE GERMANY 
BRAND PARTNERSHIP
HUGO BOSSBOSS PORTRAITS IMAGE CAMPAIGN
HUAWEI
HUAWEI PORTRAITS 
 IMAGE CAMPAIGN 
H&M
ITS A PARK  BRAND CAMPAIGNS
LIFT YOUR VISION
BRAND LAUNCH 
 CONTENT STRATEGY
KADEWE 6TE SOCIAL MEDIA LAUNCH CONTENT STRATEGY
  
BRAND ACIVATIONS PROJECTTYPE
BOTTEGA VENETA      SALON 02 CREATIVE PRODUCTION
MIU MIU BEAUTYMIUTINE PRODUCT LAUNCH   CONCEPT + PRODUCTION
BOBBI BROWNPOP UP STORECONCEPT DEVELOPMENT
VESTAIRE COLLECTIVEBRAND ACTIVATION BRAND STRATEGY 
YSL BEAUTY LASH LATEX
CONCEPT DEVELOPMENT
LANCÔMEPOP UP STORE CONCEPT DEVELOPMENT
DR JARTPOP UP STORE CONCEPT + PRODUCTION  



BRAND IDENTITY  PROJECT / TYPE
IM.AI  BRAND STRATEGY & BRAND DEVELOPMENT  
MERCEDES BENZ FASHION WEEKREBRANDING    
WORLDLEAGUE REBRANDING
PACHA IBIZIA VISUAL COMMUNICATION  
LIAS  CREATIVE DIRECTION & BRAND DEVELOPMENT  
PAULUSCHKAA
CREATIVE DIRECTION & BRAND DEVELOPMENT      
CHELSEA TUROWSKYREBRANDING
LOREMA MAZAVISUAL COMMUNICATION  
LIDO AGENCYREBRANDING    
 



Selected Work

KADEWE WHAT IS YOUR BEAUTY?IMAGE  




ADIDAS  ORIGINALS1000 ORIGINALS/ VIA ATTTD STUDIO



LANEIGE THE LANEIGE SHOW WITH SYDNEY SWEENEYCOMMERCIAL



BOTTEGA VENETA SALON 02 / BERGHAINCreative Production via Nowadays Berlin



KADEWE SPRING SUMMER CAMPAIGN IMAGE




MIU MIU BEAUTY MIUTINE LAUNCH 




KADEWE   DIE SECHSTE  IMAGE




LORENA MAZA    VISUAL COMMUNICATIONS IMAGE



KADEWE    YOU BELONG WITH US IMAGE




PAULUSCHKAA BRAND DEVELOPMENT IMAGE





IM.AI BRAND DEVELOPMENTBRAND ID





ALSTERHAUS BEAUTY CAMPAIGNCOMMERCIAL



ARE WE ON AIR / ARMAN NAFEEI CREATIVE STRATEGY / MAGAZINE DEVELOPMENTCULTURE




GQ / CONDÉ NASTBRAND PARTNERSHIPSADVERTORIAL



VOGUE // CONDÉ NASTBRAND PARTNERSHIPSADVERTORIAL




EBAY // w JOAN NY   THINGS. PEOPLE. LOVE. COMMERCIAL



VOGUE COLLECTION BRAND CAMPAIGNIMAGE



RALPH LAUREN X VOGUE  BRAND PARTNERSHIP CAMPAIGNADVERTORIAL



 BUGATTIBRAND PARTNERSHIP CAMPAIGN
 ADVERTORIAL



BUGATTIBRAND PARTNERSHIP CAMPAIGN
 ADVERTORIAL


 BOBBI BROWNPOP UP CONCEPT 
via Nowadays Berlin

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